Justin Bieber Sells His Music Rights To Blackstone – BX Up 3.76%; Green Up Pointing Triangle Hipgnosis Songs Capital has been acquired in a deal worth about $200 million, according to people familiar with the matter.
Potential deals include the pop star’s interest in both his publications and music catalog, making such deals increasingly difficult to complete, music insiders say.
With the music catalog market exploding amid the pandemic’s low-interest-rate environment and rising borrowing costs, buyers are having major trouble rationalizing funding deals and the multiples artists’ demand.
The 28-year-old “Love Yourself” singer and his songs are considered young in the music rights market. Artists such as Bob Dylan, Stevie Nicks, and Bruce Springsteen are seeking deals to cement their legacies and share tax breaks, while younger artists such as John Legend and Ryan Tedder are out on the market. We are making profits.
The deal will be Hipgnosis’ largest acquisition of music rights to date, according to one of the people involved. Earlier this year, Hipgnosis Songs Capital acquired the catalog rights to the songs from Justin Timberlake, according to people familiar with the matter.
If the deal goes through, Hypnosis will earn revenue from royalties for music and songwriting recorded by Bieber. Universal Music Group NV is still Mr. Bieber’s master. He owns the recordings, or pre-recorded music copyrights, and controls his songwriting catalog, people say.
Many investors say older music is a safer investment, especially since streaming from decades-old catalogs is booming. Some believe that investing in new music is riskier given its untested long-term popularity. After a piece of music is first released, its consumption and revenue tend to spike initially and then decline for about a decade. Ultimately, your songs and catalogs reach steady and predictable playback speeds.
Between 2010 and 2021, Mr. Bieber released six studio albums and numerous remixes of his albums and compilations of his albums. He has also released dozens of singles, with songs such as ‘Despacito’ by Luis Fonsi and Daddy Yankee, ‘I’m the One’ by DJ Khaled, and ‘…STAY’ with Kid LAROI. We are collaborating. Mr. Bieber, a Canadian, was discovered on a YouTube video at the age of 13 by renowned talent manager and record manager Scooter Braun.
Hipgnosis Songs Capital was established late last year and Blackstone originally raised $1 billion to launch a private vehicle in partnership with Hipgnosis Song Management Ltd. A New York private equity firm also acquired a majority stake. Hypnosis Song Management raised the fund’s transaction and is separate from Hypnosis Songs Fund Limited, which traded on the London Stock Exchange and acquired over $2 billion in music rights.
Heading up Hipgnosis is his Merck Mercuriadis, a former pop star executive who industry insiders believe has driven an explosive amount of music copyright deals and deal value in recent years.